Senior Marketing Specialist, Digital

About the role

Abbott is seeking a Senior Marketing Specialist, Digital to join its Cardiac Rhythm Management Division in Austin, TX. The role will lead the planning, execution, optimization, and measurement of direct‑to‑consumer (DTC) digital marketing initiatives that raise awareness, drive engagement, and generate demand for Abbott’s cardiac rhythm therapies, including the AVEIR™ Leadless Pacemaker portfolio.

Key responsibilities

• Design and launch integrated digital campaigns across paid media, search, display, social, CRM/email, and web platforms.
• Support DTC and referring‑physician initiatives aimed at building patient awareness and demand.
• Develop data‑driven omnichannel marketing programs aligned with business objectives.
• Collaborate with internal stakeholders, agency partners, and compliance teams to ensure regulatory adherence.
• Expand CRM digital capabilities and lead high‑profile projects focused on patient and physician engagement.
• Analyze performance metrics, generate insights, and continuously optimize campaign effectiveness.

Required profile

• Several years of experience in digital marketing, preferably within the healthcare or medical‑device sector.
• Proven ability to manage DTC campaigns and work cross‑functionally with agencies and compliance teams.
• Strong analytical mindset with experience using data to drive marketing decisions.
• Excellent communication skills and a passion for improving patient outcomes through technology.

Required skills

• Experience with paid‑media platforms, search engine marketing, display advertising, and social media advertising.
• Proficiency in CRM/email marketing tools and web analytics.

What we offer

• Career development opportunities within a global healthcare leader.
• Free medical coverage through the Health Investment Plan (HIP) PPO plan.
• Generous retirement savings plan with high employer contributions.
• Tuition reimbursement, student‑debt assistance, and free education benefits.
• Recognition as a top employer for diversity, working mothers, and female executives.