Senior Manager, Account-Based Experience (ABX)

About the role

Sanity is looking for a strategic, data‑driven senior manager of ABX to design and lead its account‑based experience programs for enterprise customers. You will orchestrate personalized, cross‑channel programs that generate and accelerate pipeline from first touch to closed‑won while maintaining a tight feedback loop between marketing and sales.

Key responsibilities

• Execute and scale enterprise ABX programs by translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
• Drive coordinated account engagement through weekly pod meetings with AEs and SDRs, aligning on priority accounts, insights, campaign activity, and next‑best actions.
• Develop and optimize multi‑channel ABX campaigns across events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance.
• Build scalable personalization programs, including account segmentation, vertical‑specific campaigns, personalized landing pages, and buying‑committee engagement strategies.
• Measure and optimize ABX effectiveness across engagement, pipeline influence, opportunity progression, and revenue impact using data‑driven insights.

Required profile

• US‑based with 6+ years of B2B marketing experience, including at least 3 years building and executing ABM/ABX programs for enterprise accounts.
• Proven track record of generating pipeline and influencing revenue through account‑based initiatives.
• Deep expertise in supporting complex buying groups, long sales cycles, and close partnership with sales teams.
• Fluency with ABX technology platforms such as Demandbase, Salesforce, intent data providers, and related martech tools.
• Strong experience in audience segmentation, vertical‑specific campaigns, and personalized content at scale.
• Data‑driven mindset with ability to build measurement frameworks, analyze performance data, and continuously improve programs.
• Excellent execution and project‑management skills, capable of handling multiple stakeholders and campaigns simultaneously.

Required skills

• Demandbase
• Salesforce
• Intent data platforms

What we offer

• A highly‑skilled, inspiring, and supportive team.
• Positive, flexible, trust‑based work environment encouraging long‑term growth.
• Global, multicultural group of colleagues and customers.
• Comprehensive health plans and perks.
• Healthy work‑life balance accommodating individual and family needs.
• Competitive stock options program and location‑based salary.