Sales Operations Analyst

About the role

Cogent is building autonomous cyber‑defense with AI agents that help security teams move from finding risk to fixing it. As the sales organization scales, the company is hiring a Sales Operations Analyst to bring operational rigor to the revenue engine, covering pipeline hygiene, forecasting support, trusted reporting, CRM workflows, and AI‑native systems.

Key responsibilities

• Maintain and improve HubSpot reporting, pipeline hygiene, stage progression, conversion rates, and forecast accuracy.
• Partner with sales leadership, AEs, SDRs, Demand Gen, Finance, Enablement, and GTM Engineering to design and roll out automated workflows that enforce required fields, flag stale data, and reduce manual admin.
• Own day‑to‑day CRM data quality, including required fields, lifecycle stage accuracy, source attribution, and account/contact completeness.
• Build and maintain dashboards for funnel conversion, rep activity, meetings, SQLs, pipeline, forecast, and source performance.
• Translate messy sales data into actionable insights for QBRs, pipeline reviews, board reporting, and ad‑hoc analysis.
• Document core GTM processes and handoffs across Demand Gen, SDR, Sales, Finance, and Enablement.

Required profile

• 2‑4+ years of experience in Sales Operations, Revenue Operations, GTM Operations, or similar roles within B2B SaaS or technology.
• Strong understanding of SaaS GTM metrics, pipeline mechanics, forecast support, CRM hygiene, and sales process discipline.
• Hands‑on experience collaborating with sales leaders, finance, demand generation, enablement, and engineering teams.

Required skills

• HubSpot or Salesforce CRM expertise.
• Dashboard and reporting tools (Excel, Google Sheets, BI tools).
• Experience with Gong or similar conversation intelligence platforms.
• Familiarity with data enrichment tools and AI‑enabled automation workflows.