Paid Search Ads Manager – Google Ads

About the role

Curology is seeking a Paid Search Ads Manager to own and scale its Google Ads program. Reporting to the Senior Manager of Performance Marketing, you will be responsible for driving efficient customer acquisition across multiple paid search channels.

Key responsibilities

• Manage day‑to‑day execution and optimization of campaigns on Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads.
• Allocate budget, monitor pacing, and ensure profitability while meeting CAC and CVR targets.
• Launch, test, and iterate on ad copy and creative based on search intent and performance data.
• Identify and scale emerging acquisition opportunities on AI/LLM search platforms, Apple Search Ads, and new Google AI‑driven surfaces.
• Conduct keyword, audience, bidding, feed, and landing‑page optimizations with rigorous analytical rigor.
• Analyze funnel performance, generate actionable insights, and report cross‑functionally.

Required profile

• Proven experience managing large paid‑search budgets independently.
• Strong analytical mindset with the ability to translate data into clear optimization recommendations.
• Curiosity about AI‑driven advertising tools and evolving search landscapes.
• Ability to move quickly from insight to action while maintaining measurement integrity.

Required skills

• Google Ads (Search, Performance Max, YouTube, Shopping, Display, Demand Gen)
• Microsoft/Bing Ads
• Apple Search Ads
• Keyword research and audience targeting
• Bidding and budget allocation
• Feed and landing‑page optimization
• Data analysis and performance reporting
• Familiarity with AI/LLM search platforms (e.g., ChatGPT, Gemini)