Marketing Analyst

About the role

Claylabs is looking for a Marketing Analyst to serve as the connective tissue between data models, insight, and strategy. In this role you will own reporting, metrics, and insights that clarify how marketing efforts are performing, working closely with marketing, sales, analytics engineering, and finance teams.

Key responsibilities

• Own the health of the top‑of‑funnel assembly line, monitor lead flow end‑to‑end, identify leaks or stalls, and drive tactical fixes with GTM Engineering and marketing.
• Diagnose gaps between intended and actual funnel behavior, quantify impact of each fix, and build operational reporting, alerts, and anomaly detection.
• Partner with Analytics Engineering to ensure data models, metric definitions, and funnel stage logic accurately reflect business operations.
• Translate operational findings into pipeline and model improvements, and feed ground‑truth funnel data into attribution and go‑to‑market planning.

Required profile

• 5+ years of analytics experience, including 3+ years in marketing analytics at a high‑growth SaaS company.
• Proven ability to turn data into actions that drive business impact.
• Strong curiosity and persistence in solving complex problems, with adaptability as findings evolve.

Required skills

• SQL (mandatory)
• Python (preferred)
• BI tooling such as Streamlit, Hex, or Sigma
• Experience building dbt models