Integrated Marketing Lead

About the role

Credit Genie is seeking an Integrated Marketing Lead to own the brand’s presence across every audience touchpoint. This senior individual‑contributor role combines brand marketing, social media, influencer programs, PR and integrated campaign execution.

Key responsibilities

• Shape and guard the Credit Genie brand narrative, voice and visual identity across all channels.
• Develop and run an always‑on social media strategy, managing content pipelines and editorial calendars for major platforms.
• Design, launch and manage end‑to‑end influencer and creator marketing programs.
• Lead public relations and communications initiatives.
• Orchestrate integrated campaigns that move prospects from awareness to consideration to adoption.
• Collaborate closely with growth, design, product, customer service and people teams to align marketing efforts with company mission.

Required profile

• Senior‑level marketer with a proven track record in brand, social and influencer marketing.
• Strong brand ambassador mindset, capable of executing consistent brand positioning.
• Experience leading cross‑functional initiatives and integrated campaigns.

Required skills