Head of Demand Generation

About the role

Campfire is seeking a Head of Demand Generation to own and scale its inbound marketing engine. You will partner closely with sales to create campaigns that move prospects from awareness to qualified pipeline, while directly influencing revenue growth.

Key responsibilities

• Define and execute inbound demand‑gen strategy across content, email, paid, and organic channels.
• Own the website – messaging, conversion rate optimization, landing pages, and continuous improvement.
• Lead SEO initiatives from keyword research to technical enhancements.
• Manage paid advertising on Google, LinkedIn, and other platforms.
• Produce finance‑focused content such as blog posts, guides, and email sequences.
• Collaborate with sales to align campaigns with pipeline goals and develop gifting, direct‑mail, and SDR messaging programs.
• Build reporting dashboards to track performance, optimize spend, and measure ROI.
• Mentor and manage the Paid/SEO Growth Specialist.

Required profile

• 10+ years of demand‑generation or growth‑marketing experience at a B2B SaaS company.
• Proven track record of building inbound programs that generate measurable pipeline.
• Strong writing ability to create compelling business‑focused content.
• Hands‑on experience with SEO (content and technical) and paid channels (Google, LinkedIn).
• Data‑driven mindset: builds dashboards, tracks key metrics, and optimizes based on results.
• Comfortable working as a player‑coach, executing tasks while leading a small team.

Required skills

• SEO
• Google Ads
• LinkedIn Ads
• HubSpot (or similar marketing automation platform)