Founding Marketer – Lead Product & Creative Launches

About the role

Weave, a YC‑backed startup, is redefining how engineering teams measure productivity using AI. As the Founding Marketer you will shape the brand narrative and own the end‑to‑end launch of tier‑1 products, making Weave feel inevitable to the world’s top engineering teams.

Key responsibilities

• Plan, sequence, and execute full product launches, from positioning and naming to launch videos, LinkedIn threads, landing pages, and customer quotes.
• Create all visual and written assets, acting as the primary designer, copywriter, and video producer.
• Develop follow‑on content that sustains launch momentum for weeks rather than days.
• Collaborate directly with the CTO and CEO to align product storytelling with sales and engineering goals.

Required profile

• Entrepreneurial mindset with a passion for building brands from scratch.
• Comfortable wearing multiple hats: product marketing, content engineering, creative direction, and video production.
• Strong ownership mentality; able to drive initiatives from concept to measurable results.

Required skills

What we offer

• Early‑stage equity in a fast‑growing AI‑driven startup.
• Direct mentorship from the founding team.
• Opportunity to shape a brand that will become the default for engineering teams.