Event Marketer

About the role

As an Event Marketer at Cognition, you will design and deliver in‑person experiences that bring the brand and go‑to‑market strategy to life, from executive programs to large‑scale conferences and sponsorship activations. Your events will drive brand awareness, pipeline creation, deal acceleration, and deeper relationships with our most important accounts.

Key responsibilities

• Manage Cognition's presence at priority industry conferences and sponsorship activations, including booth design, experiential elements, and attendee engagement strategy.
• Partner with Product Marketing and Sales to develop compelling event collateral, messaging, and follow‑up assets.
• Own the full logistical lifecycle of events, from vendor negotiations and budget management to contracts, staffing, and scheduling.
• Craft pre‑ and post‑event communications, including guides, staff training, and structured outreach.
• Collaborate with Field Marketing to monitor key event metrics such as leads generated, pipeline contribution, meetings booked, and audience engagement.
• Create repeatable frameworks, playbooks, and reference materials that scale with the expanding events calendar.
• Serve as the primary point of contact for outside agencies, suppliers, and venue teams, and be present on‑site to ensure flawless execution.
• Use stakeholder feedback and post‑event reviews to continuously refine the events function.

Required profile

• 3–5 years of experience in event marketing at a company known for high‑impact events or at a premium experiential agency.
• Proven ability to run end‑to‑end events, including planning, logistics, vendor management, run‑of‑show creation, and onsite execution under pressure.
• Obsessive attention to detail and a track record of delivering flawless events.
• Strong coordination skills across cross‑functional teams.

Required skills