Director of On Air and Third Party Fundraising

About the role

The Director of On Air and Third Party Fundraising leads KQED’s audio‑driven fundraising strategy, overseeing radio membership drives and year‑round promotion calendars across radio and TV. This senior role partners with the acquisition team to integrate on‑air and digital fundraising initiatives and drive membership growth.

Key responsibilities

• Own the annual audio fundraising strategy, including on‑air pledge drives, podcast integrations, app presence, and broadcast spot campaigns.
• Plan, produce, and direct all radio pledge drives to meet or exceed revenue and donor acquisition goals.
• Develop drive materials such as messaging frameworks, scripts, segment rundowns, and production schedules.
• Manage staff scheduling, live talent coordination, and host/producer training for on‑air pledge programming.
• Coordinate pre‑ and post‑drive messaging, cross‑channel promotion, and post‑drive reporting.
• Design and execute a year‑round calendar of membership promotions across radio and TV.

Required profile

• Deep expertise in audio and membership programs within public media.
• Strategic and creative mindset with strong project‑management abilities.
• Collaborative approach and passion for inclusive storytelling.
• Experience leading large‑scale fundraising initiatives and achieving revenue targets.

Required skills

What we offer

• Hybrid work model between KQED’s renovated headquarters and remote locations.
• Opportunity to shape fundraising innovation in a leading public media organization.
• Commitment to equity, diversity, and inclusion in the workplace.