Customer Marketing Manager

About the role

We are looking for a highly motivated and experienced Customer Marketing Manager to work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. The role involves collaborating with customer advocates to share their stories through events, media campaigns, and digital assets such as case studies, videos, press releases, and blogs, while supporting strategic accounts with integrated marketing campaigns.

Key responsibilities

• Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies.
• Leverage event, direct, and digital marketing programs to maximize awareness, relevance, consideration, and adoption of Veeva solutions within strategic accounts.
• Orchestrate regular check‑ins for strategic customers with sales, strategy, and customer success to keep account goals on track.
• Produce a portfolio of assets and deliverables aligned with marketing plan requirements.
• Manage program execution against timelines and budget, set KPIs, and track ROI.
• Ensure communication and collaboration with key stakeholders throughout each advocacy program.
• Cultivate long‑term relationships with customers and internal teams in marketing, sales, and strategy.

Required profile

• Strong marketing experience in enterprise software.
• Exceptional project management skills with a proven record of delivering projects on time.
• Experience creating advocacy marketing materials across multiple channels (case studies, press releases, social media, events, etc.).
• Passionate storyteller able to translate industry challenges and technical concepts into compelling content.
• Proven ability to define, develop, and execute integrated marketing programs within budget.
• Excellent written and spoken English communication skills.
• Ability to build long‑term business relationships with customers and sales teams.
• Bachelor’s degree in a relevant field and flexibility to travel as required.

What we offer

• Medical, dental, vision, and basic life insurance.
• Flexible PTO, company‑paid holidays, and retirement programs.
• 1% charitable giving program.
• Base salary range $75,000 – $135,000 with potential variable bonus and stock awards.