Strategy & Operations Manager – TikTok Shop

About the role

The Strategy & Operations Manager will drive merchant growth and long‑term success on TikTok Shop, shaping the e‑commerce ecosystem for a global audience. You will work closely with cross‑functional teams to translate strategic insights into scalable programs that enhance merchant enablement and operational efficiency.

Key responsibilities

• Develop and implement strategies to support merchant onboarding, growth, and retention on TikTok Shop.
• Analyze product assortment, consumer demand trends, and platform supply to uncover growth opportunities.
• Partner with operations, product, and industry teams to turn strategies into actionable, scalable initiatives.
• Leverage platform tools and product capabilities to improve merchant enablement and operational efficiency.
• Lead cross‑functional projects, ensuring alignment across stakeholders and successful execution.
• Monitor merchant performance, assortment effectiveness, and ecosystem trends to continuously refine strategies.

Required profile

• Bachelor’s degree or higher in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e‑commerce strategy, marketplace operations, merchant operations, or category/assortment strategy.
• Proven experience collaborating with cross‑functional teams such as operations, product, and merchant success.
• Strong analytical ability to use data for strategic decision‑making.
• Self‑driven, ownership‑focused, and comfortable in a fast‑paced, dynamic environment.

Required skills