Lead Graphic Designer – Consumer Goods Brand

About the role

We are seeking a highly skilled Lead Graphic Designer to join a growing natural hair‑care consumer goods brand. This hands‑on role involves creating the majority of the brand’s visual work each week while also providing creative direction and coordinating freelancers and vendors.

Key responsibilities

• Design and deliver production‑ready creative for email campaigns, landing pages, website graphics, digital/social ads, product packaging, and trade‑show materials.
• Collaborate directly with the website developer, providing complete design specifications, assets, fonts, dimensions, and other required details.
• Review implemented web and landing‑page designs against original mock‑ups before launch.
• Develop fresh creative concepts and proactively recommend new visual directions for the brand.
• Maintain strong brand consistency across all creative materials.
• Prepare print‑ready artwork according to vendor specifications, including bleed, resolution, and color profiles.
• Coordinate and review overflow work from freelancers and vendors when required.
• Manage multiple projects and deadlines, communicating any potential delays.
• Maintain an organized library of working files, final artwork, and brand assets.

Required profile

• Extensive, hands‑on experience with Adobe Creative Suite.
• Expert‑level proficiency in Adobe Illustrator and Photoshop.
• Working knowledge of InDesign and Acrobat.
• Proven experience designing for a consumer‑goods company, including packaging, retail materials, and consumer‑facing campaigns.
• Portfolio demonstrating brand work and examples of email campaigns, landing pages, and website designs.
• Experience leading design projects while remaining hands‑on.

Required skills

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Acrobat
• Adobe Creative Suite