E-Commerce Communications Manager (US)

About the role

This position sits within TikTok's global e‑commerce communications team and will partner closely with TikTok Shop operations to design and launch high‑impact media campaigns across the United States. You will shape the narrative that highlights TikTok Shop’s value for American brands, sellers, and creators as the business scales toward its 2026 goals.

Key responsibilities

• Lead TikTok Shop communications for the US market, acting as the primary liaison for operations and business teams.
• Develop bold, clear narratives that showcase the platform’s impact on sellers, small businesses, and creators.
• Secure high‑visibility media coverage in consumer, business, tech, trade, and retail outlets, positioning TikTok Shop as the preferred platform in verticals such as beauty, fashion, food, home, lifestyle, and personal care.
• Maintain a proactive news agenda by monitoring media trends, industry developments, and cultural moments.
• Coach executives and subject‑matter experts for interviews, conferences, and public appearances.
• Manage news cycles and issue response with strategic thinking and cross‑team collaboration.

Required profile

• Bachelor’s degree or equivalent experience.
• Proven PR/communications experience with consumer‑facing brands and B2B communications expertise.
• Deep knowledge of the US media landscape and established relationships across national consumer, business, tech, trade, and retail outlets.
• Exceptional storytelling ability to translate business impact into compelling narratives.
• Strong relationship‑building skills, both internally and externally.
• Demonstrated ability to thrive in ambiguous, fast‑moving environments while juggling multiple priorities.
• Self‑starter with high energy, a positive attitude, and a team‑first mentality.

Required skills