Chief Marketing Officer – Better For You Portfolio

About the role

Mars Snacking is looking for a visionary Chief Marketing Officer to lead its Better For You portfolio, which includes brands such as KIND, RX, Nutri‑Grain, Special K Bars, and Kashi Bars. This senior leader will shape brand growth at the intersection of purpose, performance, and cultural relevance.

Key responsibilities

• Define and globally roll out differentiated brand positioning and marketing strategies for each brand while creating a cohesive portfolio narrative.
• Ensure each brand maintains a distinct role in the “better for you” food movement, balancing short‑term performance with long‑term equity.
• Deeply understand core consumers and identify new occasions, audiences, and distribution points to expand reach.
• Partner with Sales to craft a compelling long‑term brand vision and portfolio story that resonates with customers.
• Co‑develop omnichannel strategies across retail, e‑commerce, and emerging channels.
• Transform the innovation pipeline into a consumer‑needs‑driven model and build a holistic innovation agenda across brands.

Required profile

• Proven senior‑level marketing leadership in a fast‑moving consumer goods environment.
• Bold, modern brand builder with founder‑level energy and a track record of challenging convention.
• Ability to thrive in complexity, balance brand autonomy with scale, and drive purpose‑driven growth.

Required skills