Account Based Marketer – Enterprise GTM Lead

About the role

Cognition is an applied AI lab building end‑to‑end software agents. The Account Based Marketer will own the revenue motion for priority verticals, turning industry wins into a repeatable, scalable machine.

Key responsibilities

• Define industry‑specific go‑to‑market motions, including ICP, intent signals, buyer journeys, sales plays and expansion paths.
• Own vertical ABM strategy (1:1, 1:few, 1:many) and run targeted campaigns with Field Marketing, PLG and Sales.
• Embed real customer outcomes and proof assets into campaigns, sales enablement, events and web content.
• Partner with Product Marketing to create vertical‑specific demand content, use cases and messaging.
• Define the full customer value lifecycle and hold cross‑functional teams accountable.
• Align Sales, Marketing and Account teams around a shared, repeatable model for each vertical.
• Track and optimize pipeline performance by vertical and channel.

Required profile

• 5–10 years of enterprise B2B GTM experience.
• Proven track record in at least two of ABM, demand generation, sales strategy, or product marketing.
• Experience building repeatable playbooks and driving high‑quality pipeline.
• Strong ability to collaborate across Sales, Marketing and Account teams.

Required skills

What we offer

• Opportunity to work with a talent‑dense team from leading AI companies.
• Impactful role shaping the growth of a cutting‑edge AI lab.
• Competitive compensation and benefits package.