Marketing Manager – Student Housing Portfolio

About the role

We are seeking a corporate Marketing Manager to lead and execute marketing initiatives across a growing student housing portfolio. The role is highly visible and focuses on driving leasing performance, strengthening community engagement, and elevating the firm’s brand presence.

Key responsibilities

• Develop and execute strategic marketing plans and annual budgets for each community.
• Manage property‑level social media platforms, including content creation, scheduling, and audience engagement.
• Oversee digital advertising campaigns on Meta, Google, and emerging platforms, with performance tracking and reporting.
• Execute email and text marketing campaigns aligned with critical leasing milestones.
• Monitor and manage online reputation on platforms such as Google and ApartmentRatings.
• Coordinate resident events and engagement initiatives that support retention and renewals.
• Build partnerships with local businesses, campus organizations, and student influencers.
• Maintain and optimize property websites for accurate, engaging, conversion‑focused content.
• Train and mentor onsite marketing and leasing teams across the portfolio.
• Manage the corporate website, social media presence, and investor‑facing marketing materials.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of marketing experience, preferably in student housing or multifamily real estate.
• Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling tools.
• Working knowledge of Internet Listing Services (e.g., Apartments.com, CollegeStudentApartments).
• Proficiency in Microsoft Office Suite.
• Exceptional communication, organizational, and project‑management abilities.
• Ability to manage multiple priorities in a fast‑paced environment and willingness to travel during peak leasing periods.
• Team‑oriented, proactive, and hands‑on mindset.

Required skills

• Meta Ads Manager
• Google Ads
• Canva
• Social media scheduling platforms
• Internet Listing Services (e.g., Apartments.com, CollegeStudentApartments)
• Microsoft Office Suite

What we offer

• Health, Dental, and Vision Insurance
• 10 days PTO/Vacation in the first year, increasing by 2 days annually