Brand Marketing & Communications Director

About the role

The Brand Marketing & Communications Director will shape and execute Christofle’s brand vision across North America. Reporting to the General Manager, North America, this senior leader will align global heritage with regional commercial priorities, driving growth across retail, wholesale, hospitality and emerging channels.

Key responsibilities

• Serve on the North America leadership team, contributing to overall business strategy and decision‑making.
• Translate global brand strategy into regional campaigns, ensuring consistency of brand expression across all touchpoints.
• Own and manage the regional marketing budget, track ROI and optimise spend.
• Develop and implement a best‑in‑class client experience strategy, including store openings, product launches, VIP events and partnership activations.
• Oversee PR, communications and marketing initiatives, driving media visibility and aligning messaging across retail, wholesale and hospitality.
• Lead forecasting and planning cycles to align marketing initiatives with revenue targets and P&L objectives.

Required profile

• Proven senior leadership experience in brand marketing and communications, preferably within luxury or premium consumer goods.
• Strong commercial acumen with ability to link brand initiatives to revenue and profit goals.
• Excellent stakeholder management skills, acting as the primary liaison between global headquarters and North America.
• Demonstrated ability to create compelling storytelling that resonates with the North American market.

Required skills

• Budget management and ROI analysis.
• Strategic planning and execution.
• Event conceptualisation and execution.
• Media relations and public‑relations oversight.