SEO/AEO/GEO Manager – AI Visibility Lead

About the role

Commerce is seeking a forward‑thinking SEO/AEO/GEO Manager to own and expand our organic search and AI visibility strategy. You will bridge traditional SEO with the emerging world of AI‑generated answers, shaping how our brand appears in search, featured snippets, and generative engine results.

Key responsibilities

• Conduct keyword and AI‑prompt research to capture both human and machine queries.
• Develop and execute tactics to improve presence in AI‑generated answers, featured snippets, and platforms such as Google AI Overviews, ChatGPT, Perplexity, and Gemini.
• Perform regular site audits with Screaming Frog and other tools, fixing technical SEO issues and enhancing AI‑readability (structured data, clean HTML/markdown).
• Lead the blog and broader SEO content program, creating editorial calendars, detailed briefs, and performance dashboards.
• Partner with writers and external agencies to produce high‑quality, AI‑citation‑ready content.
• Identify opportunities for proprietary research assets (surveys, industry studies) that attract organic links and AI citations.
• Utilize AI tools such as Claude AI and Gemini daily to streamline workflow and analysis.

Required profile

• Proven experience in SEO, with a strong interest in AI‑driven search trends.
• Comfort operating in ambiguous, fast‑moving environments and an early‑adopter mindset.
• Ability to translate emerging AEO/GEO best practices into actionable recommendations.

Required skills

• Screaming Frog
• Clearscope
• Claude AI
• Gemini