Sales VP – Music and Sports

About the role

Bookit is looking for a senior sales leader to own enterprise sales for its Music, Entertainment and Sports vertical. The VP will drive new‑business acquisition, build strategic partnerships and expand the adoption of Bookit’s white‑label loyalty and commerce platform across the fan‑engagement ecosystem.

Key responsibilities

• Identify, source and close high‑value partnerships with major and independent music labels, artist management firms, talent agencies and live‑event promoters.
• Sell Bookit’s white‑label rewards, loyalty and experiential commerce solutions to professional sports teams, leagues, sports agencies and related media platforms.
• Develop customized go‑to‑market strategies and co‑branded travel, VIP hospitality and fan‑access offerings for entertainment and sports clients.
• Negotiate contract terms, pricing and implementation plans while ensuring alignment with client revenue and engagement goals.
• Collaborate cross‑functionally with product, marketing, partnership and revenue‑operations teams to tailor solutions and drive adoption.
• Maintain a pipeline of prospective partners and provide accurate forecasts to senior leadership.
• Represent Bookit at industry events, conferences and executive meetings to strengthen brand presence.

Required profile

• Proven track record in enterprise sales, preferably within music, entertainment or sports industries.
• Extensive network of contacts across music labels, artist management, concert promotion, sports franchises and related platforms.
• Deep understanding of how fan loyalty, rewards programs and VIP experiences generate revenue.
• Strong negotiation, presentation and relationship‑building skills with C‑level executives.
• Ability to thrive in a fast‑moving, startup environment and drive results independently.

Required skills