Founding Account Executive

About the role

Diagonal is building a platform that personalizes software for SMBs. As a Founding Account Executive you will shape the go‑to‑market engine from day one, working directly with the founders to create a repeatable sales motion.

Key responsibilities

• Own the full SMB sales cycle, from outbound prospecting to closing.
• Source and qualify leads via cold calling, email, LinkedIn, referrals and creative outreach.
• Conduct discovery calls and product demos tailored to each prospect’s workflow.
• Build and maintain a personal pipeline while ensuring strong CRM hygiene.
• Collaborate with founders to refine messaging, positioning and outbound strategy.
• Gather customer feedback to influence product direction and GTM tactics.
• Experiment with outbound tactics and sales processes to improve conversion rates.

Required profile

• 2+ years of experience in SMB outbound sales or account executive roles at a SaaS company.
• Comfortable with consistent prospecting and cold‑calling.
• Strong discovery and demo skills, able to uncover pain points naturally.
• Highly self‑directed, organized and effective in a remote environment.
• Excellent written and verbal communication.
• Competitive, driven and excited by early‑stage startup dynamics.
• Experience selling vertical SaaS, workflow or operational tools is a plus.
• Prior startup experience, especially at an early stage, is a plus.

Required skills